News

See below - 'Do the work not the magic' - How hotels are investing in the wrong areas to improve their Search Engine Ranking Short News - BudgetPlaces are now connected on our Channel Manager (contact production@budgetplaces.com if you are interested to sign up) Quick Reminders - Are you publishing your Customer Reviews? You will find them in the tab Booking Engine/Reviews Have you seen that the AccuBook Booking Engine is now Multi-Currency? Do a room search, select a different currency and ...

On February 29th the Day Manager Module was released. It is intended to provide the busy Hotel Owner/Revenue Manager with all the key information needed to steer a property to profitability IN ONE PAGE; Existing customers can log in to the AccuBook Extranet to view this page, (they also get a monthly report by e mail with some of this key data in. Click on this link to view a 5 Minute Video). We have attempted to avoid every Owner/Managers nightmare...Information Overload.....and present only ke...

We apologize for publishing these New Years Resolutions somewhat late in the day, but we have been inundated with hotels in January wishing to use the quiet winter period to look at what they can do in the New Year to boost their online sales. The last time we published this was in January 2010, and it is interesting to see that many targets have now been re-focussed on 'Inventory Distribution' ie Selling rooms online through the different OTA's/Booking Engines. 7 Suggested New Years Resolutio...

Tip - Have you updated your inventory for 2012? - Every year we see a similar pattern with January being a fairly busy month for Advance Bookings, We imagine this is because people are getting Christmas out of the way, and are starting to think about their Summer Holiday or Journeys. However we frequently find properties that have not looked into their room prices for the year and have left them sitting at high rack rates, losing out to hotels that HAVE taken the time to optimise their room rate...

All our preparations are complete for the World Travel Market next week in London Excel, come and join us on stand TT133. We have a couple of promotions ready for WTM and we thought it would be a good idea to offer them to our regular customers also; A. FREE Online Marketing Checklist - We are taking this guide with us to WTM to hand out to interested Hotels and Guesthouses. Basically it is a simple checklist that allows you to verify that you are set up correctly on the various OTA's and ha...

AccuBook is exhibiting at WTM this year, Stand TT133. Contact us for an appointment. MORE What do i need in my Online Marketing Budget? At a recent seminar we conducted an impromptu survey amongst hotels. We asked hotel Owner/Managers where they thought the majority of the bookings came from, and more than 70% believed that 'online' delivered the majority of bookings. We then asked which hotels had some form of a Sales and Marketing Budget? just 50% said they did, possibly reflecting the curr...

Dear [name] We are often amazed at the time and effort Hotels will give to their website 'look and feel' compared with the relative neglect they give to how their website is performing. We can pretty much guarantee that as soon as a new Marketing Manager takes over a property the first thing they demand is a new website, even if the old one is only a few months old, often prompted by 'Offline Marketing Experts' with comments such as 'your website is an extension of your brand..........

This article looks at the single most important role in a Hotel Management Team (at least in our view). First of all some short news articles; FaceBook Booking Engine is now released and available Self Catering Booking Engine System Released 3 Month No Obligation Free Trial on our Channel Manager. Now to our Main Article - Revenue Managers Rule We have covered this topic several times in the past, but a few events recently have made us think it might be worth raising again. It...

These new product features were released back in March, but we wanted to remind customers.to ensure they are not missing any opportunities (Note this E Zine is being resent as it contains some important issues and some customers seem not to have received our last dispatch) Multi Night Discounts - You can now set discounts according to the length of time a guest wishes to stay (exactly as you would when a guest telephones you). For example stay 2 nights and get 10% off, and stay 3 nights and ge...

This may not suit all hotels in all locations, but we hope at least some of the points prove useful. Compared with 2 years ago, most of our customers are now using OTA's (Online Travel Agents, or Booking Engines) to help sell their rooms. This tends to cause some grumbles about the commission hotels are paying, but if you are using OTA's we suggest that you get the most out of them. If you are a Hotel Owner Manager, or if you are Reservations Manager, lock yourself in a room for 4 hours and u...