Tip - Have you updated your inventory for 2012? - Every year we see a similar pattern with January being a fairly busy month for Advance Bookings, We imagine this is because people are getting Christmas out of the way, and are starting to think about their Summer Holiday or Journeys. However we frequently find properties that have not looked into their room prices for the year and have left them sitting at high rack rates, losing out to hotels that HAVE taken the time to optimise their room rate... Thursday, January 05, 2012 4:05 PM |
All our preparations are complete for the World Travel Market next week in London Excel, come and join us on stand TT133. We have a couple of promotions ready for WTM and we thought it would be a good idea to offer them to our regular customers also; A. FREE Online Marketing Checklist - We are taking this guide with us to WTM to hand out to interested Hotels and Guesthouses. Basically it is a simple checklist that allows you to verify that you are set up correctly on the various OTA's and ha... Thursday, November 03, 2011 5:41 PM |
AccuBook is exhibiting at WTM this year, Stand TT133. Contact us for an appointment. MORE What do i need in my Online Marketing Budget? At a recent seminar we conducted an impromptu survey amongst hotels. We asked hotel Owner/Managers where they thought the majority of the bookings came from, and more than 70% believed that 'online' delivered the majority of bookings. We then asked which hotels had some form of a Sales and Marketing Budget? just 50% said they did, possibly reflecting the curr... Tuesday, October 18, 2011 2:14 PM |
Dear [name] We are often amazed at the time and effort Hotels will give to their website 'look and feel' compared with the relative neglect they give to how their website is performing. We can pretty much guarantee that as soon as a new Marketing Manager takes over a property the first thing they demand is a new website, even if the old one is only a few months old, often prompted by 'Offline Marketing Experts' with comments such as 'your website is an extension of your brand.......... Thursday, August 18, 2011 5:11 PM |
This article looks at the single most important role in a Hotel Management Team (at least in our view). First of all some short news articles; FaceBook Booking Engine is now released and available Self Catering Booking Engine System Released 3 Month No Obligation Free Trial on our Channel Manager. Now to our Main Article - Revenue Managers Rule We have covered this topic several times in the past, but a few events recently have made us think it might be worth raising again. It... Monday, August 08, 2011 9:24 PM |
These new product features were released back in March, but we wanted to remind customers.to ensure they are not missing any opportunities (Note this E Zine is being resent as it contains some important issues and some customers seem not to have received our last dispatch) Multi Night Discounts - You can now set discounts according to the length of time a guest wishes to stay (exactly as you would when a guest telephones you). For example stay 2 nights and get 10% off, and stay 3 nights and ge... Monday, May 30, 2011 3:50 PM |
This may not suit all hotels in all locations, but we hope at least some of the points prove useful. Compared with 2 years ago, most of our customers are now using OTA's (Online Travel Agents, or Booking Engines) to help sell their rooms. This tends to cause some grumbles about the commission hotels are paying, but if you are using OTA's we suggest that you get the most out of them. If you are a Hotel Owner Manager, or if you are Reservations Manager, lock yourself in a room for 4 hours and u... Tuesday, March 22, 2011 9:05 AM |
Sell your Rooms and Packages on FaceBook using the AccuBook Booking Engine App. You can now sell your inventory through Facebook, simply install the AccuBook Facebook Booking Engine App to your facebook page. After you install the app a "Book Online" link will appear in your page menu, clicking this link for the first time will ask you to log in to your AccuBook account, once logged in select the site you want to associate this facebook page with, and that's it. The next time anyone clicks the ... Saturday, February 26, 2011 2:56 PM |
On December 13th the following upgrades took place to the AccuBook Booking Engine View this property HERE to see how the new Booking Engine looks. You should see; An improved, simplified, more intuitive layout. Rooms and Packages now have images. Rooms now use icons to show how many people can occupy the room. If ‘todays’ rate has been reduced it will show the rack rate ‘struck through’ ie reduced. Packages and rooms display on the same page, and can be combined in one purch... Saturday, January 08, 2011 3:01 PM |
This isnt a normal AccuBook Bulletin, we just have 3 short items. Gift Vouchers - Its not too late, we have seen that Christmas Eve is the best day of the year for online sales of Gift Vouchers. Do you have yours set up and are they highlighted strongly on your website? Have you sent an E zine to your customers reminding them that you offer Gift Vouchers? 2011 Room Rates - All the OTA/Booking Engines are telling us that there are hotels who have still not set up their rates for 2011. We recom... Saturday, January 08, 2011 1:24 PM |