During the Hotel Support Modules we effectively train participants (Revenue Managers) to use a wide range of tools to generate room sales.

In the last module we asked the participants to look at the sample hotel occupancy forecast below, define the problem and brainstorm what they can do about it.

The problem is of course that the hotel is empty for some reason on May 10 to the 13th. Below is the list of ideas that was generated to improve room sales in this particular period.

• Reduce room rates for that particular period (obvious, but we still find hotels that are not matching room rate to demand).
• Set up an attractive package on the hotel website for that period - Early Bookers May Special 3 B&B 99€.....etc
• Set-up that same package on the other Booking Engines they use.
• Post an offer on Twitter' ' Just for our Twitter Customers, May Early Bookers Special, Free Bottle of Wine in the room......' etc
• Post an offer on FaceBook, 'Just for our FaceBook Customers, May Early Booker Special, Free Room Upgrade......' etc
• Send an E Zine to customers with an offer for that period.
• Send an SMS Text to customers with an offer for that period.
• Set up a Google Adwords Campaign promoting the offer in that period.
• Write a Press Release or Latest News items for the website promoting the offer for that period.
• Offer some 'free inventory' to anyone who will promote your hotel ie By running a competition on their website.

With time and training we have seen that Revenue Managers become very proficient at using these tools, and can set up a campaign on all those channels in a very short period of time.