This Bulletin deals with the release of the new Gift Voucher feature that can be found in AccuBook, InterNETalias Booking Engine.
Gift
Vouchers have long been a feature of the Hotel Industry, attractions
being the low 'take up' rate and the fact that it is a cash in advance
business. However making them available online has afforded new
opportunities that some hotels have seized with creativity.
A Hotel Room is generally seen as something that is required when a
holiday or a business trip is required. However there is an extremely
large section of society that in the 21st Century are scratching their
heads wondering what to buy a friend or partner as a gift that they
dont already have or own. Leisure breaks are an ideal way of filling
this void.
Industry
is helping here by commercializing special occasions. ie Fathers Day,
Mothers Day, Christmas, Easter, Halloween, Valentines Day, Birthdays,
Wedding Anniversaries etc.
Spa & Pampers
Breaks are an obvious new entrant into the market, as are Pre Natal
Breaks. Here are some of the more creative example we came across;
Stress Buster package contains stress management and fitness assessments, a massage and facial and 2 nights B&B.
Had good
news recently? What about a Pre-Natal Break. Includes a morning of Pre
Natal Yoga Exercises, a Sensory Foot Massage and of course 2 Nights Bed
& Breakfast with a 4 course Gourmet Dinner.
Key
with Gift Vouchers is to emphasize the 'Gift' nature of the product
thereby solving a problem for the web viewer; 'What to buy a
friend/partner', and entering the hotels products into another market
ie Gifts.
Delivery
is also important. It is possible that buyers will like to have in
their hands something physical to 'give'. This suggests that either a
traditional high quality 'Gift Voucher' is necessary or to reduce hotel
administration a 'Electronic Gift Voucher'.
If you would like to see a Audio Visual Presentation of the AccuBook Gift Voucher System please click here (allow a few seconds for download of the file)
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Best regards
AccuBook
Hotel Marketing and Online Booking
+ 353 74 97 23411
E Mail mailto:info@accubook.net