You could use coupon codes in the following scenarios:
- Newspaper advertisements
If you are advertising your hotel in the press, include an offer for readers of the paper.
- Corporate Rates
Create a coupn code for a local business or frequest business customers. They can book rooms at a standard business rate ( by using your corporate rate code ) or a special rate only for that business ( by creating a coupon code and only giving it to the business to use ).
- Weddings / Events
Offer rooms at special rates for Wedding Guests or Event guests that may be staying in your hotel. Offer the coupon code to the event organisers / wedding couple. They can inform their guests of the special offers available. This could reduce work load for reservations managers handling price enquiries for an event and increase bookings as all guests will know of the offers.
- Track the performance of advertising
If you are paying for advertising in a paper, include a coupon code as an incentive to booking online. You can track how many bookings are a result of people viewing the ad.